Social media and SEO go hand-in-hand when it comes to building your online brand. The two disciplines are intertwined more than ever and the most successful websites are the ones who have managed to leverage social media for SEO and vice versa. No longer existing in separate silos, the lines between social media marketing and SEO are slowly disappearing.
In order to give your brand the best chance at succeeding in the online world, here are 3 ways you can derive SEO value from your time spent on social networking sites:
Link between profiles
Think of social media marketing like the wheel of a bicycle. Each social profile is one of the spokes and your website is the central hub linking them all together.
You never want the visitor’s journey to end at any given social profile. By interlinking your social profiles with each other, as well as with your website, you are encouraging visitors to extend their interaction with your company and your brand.
The longer you can keep them engaged the better chance you have of getting them to convert.
Linking between profiles also gives you the chance to connect with your target audience on more than one platform, increasing the amount of touch points your brand has in their online lives. For instance, if someone connects with you on LinkedIn, why not send them a message inviting them to follow you on Twitter and to Like your Facebook page?
You don’t know which one of these social profiles plays the most important role in their online social lives, so by creating a loop between all of your social profiles you are helping ensure your message gets heard at least once.
Keep in mind that the end goal of social media marketing should be getting your social connections over to your site, not driving traffic from your site towards your social profiles. Don’t dedicate prominent real estate on your website to giant “Connect with us on Facebook!” buttons. Your site should focus on converting your visitors, not turning them into fans/friends/followers. Keep the “connect with us” buttons on your site, but don’t let them overshadow the other goals of your site.
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